multimedia technology an d consumption table

Unit 1A.4 Multimedia Technology and Consumption

1. Convergence: Give a definition of this.  What form did early convergence take? And give some examples of present day technological convergence.
2. Interactivity: In what ways is digital technology interactive? Can you give some examples? How has this changed the way we consume the media?
3. Personalisation: How do we personalise our technology and what is the reason for this? 
4. Fill in the table:

	Definition	Advantages	Disadvantages
Immediacy	The quality of bringing one into direct and instant involvement, giving rise to a sense of urgency.	Because it is a per-article average, its gives instant direct and instant involvement. An article has a better chance of being published earlier than in a years’ time.	The disadvantages for immediacy is that it can creates anxiety.
Access	Access is when digital wed and broadcast content can be used and be viewed by people with disabilities.	The advantages of access is that it’s beneficial for anyone with a disability.  Access them to download any software to install and access to anyone with a disability or problem.	The disadvantages of using access is that it may not appeal to those who are blind or have a serious disability because they maybe only be able to have access to one software
convenience
portability	The ability to be easily carried or moved. The ability of software to be transferred from one machine to another.	The advantages of portability that things are easily transferred via software and machine. less space is taken up on the desktop , its great if you want to spend an hour surfing the web.	The disadvantages of portability is that sometimes it can be unreliable such as a portable charger sometimes it can run out of charge and stop charging your phone.
connectivity