Article planning

Task 2 – Journalism (2)

PRODUCTION OF WRITTEN MATERIAL FOR DIGITAL MEDIA

Purpose of writing in digital media (what is yours?)

• To educate, e.g. e-books (non-fiction), instruction manuals, guides
• To inform, e.g. guide books, captions, e-newspapers, articles
• To market/promote a product, e.g. e-magazine articles and editorials, e-books (fiction)
• To entertain, e.g. advertising copy, taglines, straplines, and slogans.

What is your purpose?	Notes
Article 1	Gang violence
Article 2	Kanye west “ slavery is a choice”

 

Stylistic conventions: General (you will not use all of these)

*Highlighted conventions are most important for your articles – DPS & other, but use others if they apply.

	Article 1	Article 2
Headlines, e.g. news items, breaking news	Breaking news; young boy has been involved in stabbing!	Kanye west – “Slavery is a choice”.
Banners, e.g. on web pages, embedded in information pages	They will be web pages linked to information pages	Banners will be imported on the article
Captions, e.g. to explain an image, to confirm a story	Captions will be allocated to follow a image that will be placed on the article.	Small caption will be illustrated following the headline of the article
Rolling text, e.g. under a news items (TV)	There will not be any rolling text on this particular article	There may be some rolling text so that another text is shown at the same time.
Conveying information, e.g. step by step guide, instruction manual	no instruction manual	no step by step guide
Fiction (prose, e.g. romance, horror)
Non-fiction (glossary, contents, facts, e.g. history, cookery)
Reference, e.g. encyclopaedia, glossary
Instructional, e.g. ‘How to’ guides, set-up guides
‘Read me’ files, e.g. running software, downloading instructions.
Game rules, e.g. game play rules

 

 

 

Styles – mode of address:

What style/mode of address will you use for your article? Remember you target audience – see brief.

	Article 1	Article 2
Formal
Informal (colloquial)
Authoritative
Humorous
Personal, first, second, third person

 

Task 2 d) Adaptations - Write two adaptations of one of the articles, for a different audience. Use a different mode of address and adapt the writing style and language appropriately. For example, adapted to suit an audience of pre-teens and again for a retired audience aged 65.

	Adaptation 1	Adaptation 2
Formal
Informal (colloquial)
Authoritative
Humorous
Personal

 

Grading criteria:

First x2 articles;

Produce creative written material for different digital media products using appropriate stylistic conventions

14

2B.D3

 

Produce digitally an imaginative publishing product, which shows a confident interpretation of the brief

5

2C.D7

 

Adapted articles:

Produce creative writing for a digital media product with three effective modes of address

14

2B.D4

(This includes your original article, adaptation 1 & 2)